Our Team

Christine Hemphill

Location: Geneva/London

Christine is the founder and Managing Director of Open Inclusion. She ensures that the client’s business objectives are understood, managed and fully met through great collaboration, clear focus, prioritisation, and an uncompromising eye for quality and practical usability of work produced to solve problems and address opportunities as needed.

Christine has a background of over 25 years designing and making new products, services, teams or businesses, or making them better. This was initially in major commercial corporate organisations, and in the past decade, in inclusive research and design agencies that she's led.

For nearly a decade she has been solely focused on disability and age inclusion through inclusive research, design, innovation and brand experiences. She has pioneered new approaches for inclusion-led innovation, consumer research, and design at Open that have been successfully adopted by clients, and used strategically and practically to improve products, services, and environments. This has been across many industries and sectors, from retail to banking, health care, transport, housing, entertainment and consumer goods.

These approaches have also been adopted to inform accelerators, government or privately funded innovation programmes, startups and change initiatives. She is often engaged as an advisor or expert partner for international initiatives like XRAccess or Valuable 500 and is on the advisory board of a number of fresh new startups and scale-ups.

She has worked extensively in a wide range of emerging technologies from immersive experiences to voice UI, new mobility solutions to smart cities, spaces and homes. She sees new technologies as worth investigating to see how they can offer new or better ways to solve older and ongoing unmet needs if well designed and with all users in mind from the start.

Christine loves looking for, building and empowering the best team, regularly in collaboration with other organisations. This allows us, as a relatively small team, to have great impact, locally and globally. Each time we collaborate, either internally or externally we learn from others, deepen understanding, widen the circles of inclusion and strengthen the long-term positive impacts.

She works closely with the research team at Open, regularly engaging with our community or other disability and age-inclusive user groups to better understand how diverse customers really experience products, services, communication and environments - what works and what could be improved. This informs our work with clients and advocacy more broadly, to improve the experiences for all: tactically through product improvements and more strategically, building role-based awareness, inclusive practices, processes and skills.

As an economist by training and human-centred designer by practice, she also leads the economic value research for Open, assisting our clients understand the strategic and financial benefits of more inclusive approaches.

Christine is an active member of the Market Research Society in the UK and is supporting their development of the Unlimited Community (disability-inclusive research). She is on the strategy committee for XRAccess, the global immersive accessibility community, is an expert advisor to The Valuable 500, inclusive research partner to the Business Disability Forum and RNIB in the UK, and on the British Standards Committee for sign design. She has a B Ec/ BA (Asian Studies) from the ANU, MBA from the Australian Graduate School of Management, and CPACC from the IAAP.

When not managing the growth and delivery quality of our work at Open, she can generally be found in a café with her husband, kids or friends or on a mountain cycling, running or skiing some Alpine trail.

Tom Pokinko

Location: London

Tom is an inclusive design and user experience research specialist who helps clients inform the design of their products and services with usability insights from customers with diverse needs. He is passionate about organising and facilitating user-centred research with “edge case” users such as people with disabilities and older adults with cognitive decline as a way to help businesses realize their inclusion goals and create better user experiences for everyone.

With over five years’ experience working in multidisciplinary design and research settings, Tom is familiar with a wide range of research methods including mystery shopping, heuristic review, usability testing, semi-structured interviews, user surveys, focus groups, personas, card sorts, task analysis and contextual inquiry.

Tom has a Master of Arts and a Master of Design in Inclusive Design. Originally from Ottawa, Canada, he has provided inclusive research and design solutions spanning digital and built environment accessibility for both public and private sector clients including the Government of Canada.

When not working for Open, Tom is an accomplished artist, with an impressive portfolio of illustrations, portraits, caricatures and other cool stuff you can check out on his website.

Graeme Whippy

Location: London

Graeme is a recognised accessibility advocate and expert in workplace and digital accessibility. He was awarded an MBE in the 2016 New Year’s Honours List for his services to people with dementia and disabilities. Previously his success campaigning for, developing and implementing best practice within a major UK bank led to him being recognised in the 2009 Financial Sector Technology Awards for 'Outstanding contribution by an individual to the industry'. He has also been a contributing author of the British digital accessibility standard, BS 8878, the Business Disability Forum’s Accessibility Maturity Model and their Accessible Technology Charter.

Graeme started out as a developer, who by the early 2000s was pioneering digital accessibility by adapting existing standards into non-technical “business-friendly” formats for practical use. Using hands-on skills he demonstrates that accessibility, functionality and aesthetic design are not mutually incompatible. Later, armed with a better understanding of access needs and appropriate, efficient adjustments for people with disabilities, his focus broadened to inclusion in the workplace.

When not solving specific client inclusion requirements, Graeme shares his knowledge and skills through a range of industry bodies. Graeme represents the banking sector on the Prime Minister’s Dementia Challenge and personally lead the creation of a cross-industry Dementia Friendly Financial Services Charter. He is also an invited, active contributor for the Business Disability Forum, Disability Rights UK, EHRC, Dept of Work & Pensions, British Standards Institution, the EU Commission and International Labour Organisation.

Outside work Graeme is a self-taught guitarist who first picked up a guitar at the age of 45. More recently, as if his wife hadn’t suffered enough, he decided to learn the banjo as well. He has documented his journey via monthly videos uploaded to his YouTube channel that hopefully show that being middle aged is no barrier to learning to play music.

Robert Hemphill

Location: Geneva and London

Rob’s role at Open Inclusion is to lead the development of new product opportunities such as Open's Inclusive Design Canvas. He also works with the research and operations teams to support the delivery of great client projects and strategic business management.

Rob has over 20 years of experience leading teams to design, build and run digital products and innovative solutions. He has led teams primarily in the financial services industry to both improve and enable the innovation processes and culture as well as to build and deliver new initiatives aimed at improving the customer experience and operational excellence.

Rob is passionate about the opportunity to bring more diverse perspectives to our clients to better enable ideation, and improve proposition development and the value of the innovation. This will deliver better solutions to all their customers, including those with specific access needs. There remains a significant opportunity for companies to differentiate their products and services through genuine inclusive design thinking and an approach that engages with, and delivers to, people with lived experience of disability.

When not focusing on helping to enable the growth of Open, Rob is usually spending time with his family or enjoying the great outdoors.

Cathy Rundle

Location: London

Cathy has over 2 decades of experience in the field of inclusive user research, design and innovation. Before joining Open she was working for many years at RNIB leading their user research team and as a freelance consultant on several European-funded projects looking at new technology and how this can help people with disabilities.

Cathy believes in making products and services inclusive to enable everyone to participate to the level they wish to in society. She has previously worked on a number of very innovative and influential projects such as supporting the design of the first talking set-top box and the development of ATMs accessible to people with sight loss. She understands the importance of not just technical accessibility but also inclusive usability, and has worked with a team on guidelines combining these two perspectives that jointly create user experience.

Cathy has managed combined teams and worked extensively with many businesses to help improve the accessibility and usability of their products, websites and apps. This included heuristic assessments and usability testing with people with disabilities in a range of diverse areas including tactile markings on bank notes, electric showers, smart TVs, websites and apps. Cathy also has experience of carrying out research including focus groups and questionnaires with people with disabilities.

Originally an engineer Cathy soon found her forte was in improving usability and moved quickly into this field building up a wealth of experience across digital, products and wayfinding.

When not at work Cathy likes walking – particularly if it ends at a café – and she enjoys knitting and yoga.

Crosby Cromwell

Location: Washington DC and Arkansas

Crosby’s role at Open Inclusion is to help lead the organization’s efforts and expansion into the Americas. She brings two decades of experience in corporate social responsibility and disability programming to support our client management and project delivery.

Crosby is an accomplished leader and strategist, known for her collaborative approach. She is also a practical change enabler.

Her career spans global business and NGOs, and social impact entrepreneurism. The common thread throughout is ensuring more people, especially people with disabilities, have the opportunity to thrive and achieve their full potential.

With two Co-Founders, she started a social impact firm, Flexability, focused on building equitable and inclusive workplaces. She led Partnerships and Communications for the International Women’s Forum. In 2007, she joined Walmart to design and implement the company’s first national disability platform. She also served as a senior program officer at the Walmart Foundation, where she led Women’s Giving. During her time at the Foundation, more than $60M in funding was distributed to programs focused on employment training.

She has been involved in numerous task forces and community outreach organizations for underrepresented communities. She is a development and leadership advisor and often speaks on topics ranging from employment to corporate social responsibility. She believes deeply in the idea that impact entrepreneurism is the future of ethical business and can generate sustainable, innovative and valuable outcomes benefiting people, the planet, and business profits.

Her work, her passion, and her calling are the same thing. However, she will jump at any chance to use her passport. Her happy place is in, next to, or on any river.

Karen Cutts

Location: London

Karen is an inclusive research consultant for Open Inclusion. She has almost 30 years experience in research and insights roles and has an excellent track record of applied research across a range of qualitative and quantitative methodologies.  She spent much of her career on agency side working with a variety of high profile organisations managing projects related to customer satisfaction and engagement, new product development or service delivery and large scale projects exploring behaviours in society and business more generally.

In the last three years Karen has been solely focussed on disability inclusion. She has worked on research projects to deliver insights to business audiences on how they can further develop, and effectively expand their engagement with disability inclusion amongst their workforce and their customers or products or service users.

Karen has worked with many clients over the years to help them thoroughly explore the key messages and recommendations that research delivers. That has been via written reports, presentations and results workshops. Her passion for research, her natural curiosity and her experience over the years has led to intuitive skills in reporting, homing in on the key themes and emerging stories from data and insights.

When not working Karen enjoys walks with her dog, artistic pursuits and planning her next travel adventures.

Jemma Queenborough

Location: London

Jemma is a User Researcher at Open Inclusion. She helps support Open’s qualitative research including focus groups, co-creation, mystery shopping, usability testing and surveys. Jemma specialises in capturing insights from research to discover the critical points (positive or negative) in disabled peoples’ user experiences and to learn how users feel about products and services. She provides excellent thematic analysis and insights from a wide range of research methodologies.

Jemma trained as a human rights lawyer working mainly for disabled and older people. Later she changed career to inclusive design and research. Jemma worked previously with DEMAND and Remap designing and making customised products for disabled and older people, and with MERU and a product design and engineering consultancy making mass market disability products. Her goal is always to ensure that there are beautiful, affordable, and useful products, as well as good systems and services empowering and improving the day-to-day life of disabled and older people.

Aga Bialek

Location: London

Aga is a junior user researcher and UX designer. Originally from Poland, she is curious about how people differ in terms of needs, cultures, preferences and behaviours. Previously, she worked with the Polish University Foundation for Autism, assisting in the development and assessment of group activities. Having moved countries and fields, she had a chance to work with people with different needs, backgrounds and cultures. This helped her to develop two very important traits: to be observant and adaptable. She has a background in psychology, customer service, and operations. Some of her previous experience involved medical care.

Over the past number of years, she has developed as a user experience researcher and inclusive designer. Aga is engaged in many aspects of supporting the research design and delivery at Open. She works across the business, helping the research team with quantitative and qualitative research planning and analysis.

Outside of work, Aga loves travel. At home she enjoys cooking plant-based meals, practicing yoga and listening to podcasts.

Sarah Bunnell

Location: Atlanta

Sarah has been with the Open Inclusion team almost from the beginning, helping in client and team management. She improves our delivery quality and clients’ experience as they engage with us for inclusive research or design solutions. Sarah brings a wealth of experience in business communication and systems management. With a global background and a degree in business, she has successfully worked in the third sector, finance and banking technologies, digital user experience, project management, and start-ups. Sarah ensures our clients and their projects are well managed from start to finish at Open.

Originally from the United States, Sarah is London based and has lived in Europe for almost two decades. She is an accomplished pianist, a travel enthusiast and a busy mother of three. In her spare time she loves to paint, ski, and listen to anything from Tchaikovsky.

Jaine Wills

Location: United Kingdom

Jaine is responsible for keeping everything up to date and in good shape at Open Inclusion from a finance perspective. She works with the Managing Director and Operations team to ensure that we are running smoothly as a business. Jaine brings a strong and practical background in accounting and finance. She has been a Business Adviser for the Young Enterprise Company Challenge and successfully coached her team representing Wales in the UK final in 2015.  She has written for various curriculums on finance and accounting and has marked external exams for the Association of Accounting Technicians (AAT).

Jaine knows the value of presenting both the bigger picture as well as the detail, supporting strong business management. She also has a knack for being able to find the best and often simplest option for any issues. She loves what she does particularly due to the nature of Open’s business. Jaine supports a partner with a neurological disorder, so she has personal insight into the importance of inclusive environments, services, and products.

When she's not keeping track of all things financial, she loves learning new stuff. Just now she is learning DIY as she is currently renovating her home. She makes jam, sloe gin, and vodka and has the most adorable chocolate miniature poodle called Dylan Thomas Wills.

Josh Wintersgill

Location: United Kingdom

Josh leads Open Inclusion's Mobility / Dexterity Community ensuring that we remain aware of and up to date with the community's concerns, needs, and interests. With the other Community Leads, he helps co-design research to ensure that the needs of people with physical access needs are well-considered and incorporated in our work.

As a powered wheelchair user for the last 19 years, Josh got fed up with the lack of dignity, safety and comfort when flying by air and now produces award winning products to improve flying for wheelchair users around the globe, alongside other fantastic innovative products. He is the Founder and Director of Able Move.

His background is in technology and he takes every opportunity to work in research, design, and innovation on new cutting-edge products and services that look to enhance diverse opportunities and improve inclusive design and outcomes.

Josh has a competitive nature and loves to compete. He is currently on the talent and development squad for Great Britain in Air Rifle.

Lynn Cox

Location: London

Lynn is an established Disability/Visual Equality Trainer, who has been working for nearly two decades with commercial, public and third sector organisations. With a wonderfully combined creative and technical background including a BA and MA in Fine Art as well as Mathematics and Computing degrees and experience, she has worked with major disability and arts organisations including Tate Britain & Modern, the Serpentine Gallery and The Ambassador Theatre Group.

She is the Open Inclusion lead for Visual Impairment community and has firsthand experience of disability through her own visual impairment. She is also experienced in other impairment perspectives, issues, technical and personal solutions through her integration with the other panel leads, and research undertaken, as well as qualifications in Equalities training and Life/Career coaching. Her passion is effective integration and inclusion for disabled people through increased business and community awareness, skills and confidence.

She has served for some time as trustee and then Chair of Extant and Vice-Chair of The Audio Description Association and Director of Disability and Inclusion for MAMOMI Initiative

David Richardson

Location: East of England

David represents the community of older adult panel members over 60, who are also the fastest growing population in the UK. As an older person himself, David believes passionately that ageing is not an illness and, while aspects of ageing can be challenging, older people are an integral part of our society, and should be included in all aspects of life. Digital technologies are now an intrinsic part of our lives, in our communications and relationships with others, and are central to how we carry out our daily activities and how we spend our spare time. Over half of the over 65s in the country are adopting a digital lifestyle. The challenge is to ensure that others are not left behind.

David has enjoyed a varied career, from teaching Chemistry, through a commission in the Royal Air Force to 20 years of senior management experience in the Third Sector, the last eight years with Age UK. David has a passion for helping older people to enjoy the benefits of digital technologies by overcoming often very real barriers to access the benefits that being online can bring to all aspects of their lives.

When David is not working, he likes holidays in Italy, and struggling with the language; he is also busily exploring his new surroundings in Cambridgeshire.

Joanne Kibbey

Location: London

Joanne is Open's Community Leader for Fluctuating and Complex Conditions. She has lived experience of a fluctuating condition having lived with Relapsing-remitting Multiple Sclerosis for some time.  Joanne is also a research professional with decades working in market research roles such as at Kantar, both in the UK and in Asia. She is a member of the UK Market Research Society.

She is also a well connected and active member of a number of disability community associations and an active advocate for inclusion.  When not working or volunteering Jo enjoys time with her friends & family, especially going to live events (outside of COVID times!).

Samantha Fletcher

Location: London

Samantha represents the community of neurodiversity panel members who are involved with Open Inclusion by supporting them with their research and making their roles interesting and exciting where possible. Samantha also provides advice to Open Inclusion on access needs in all the dys’s (dyslexia, dyscalculia and dyspraxia) as well as autism spectrum and other learning and cognitive diversity. She keeps our team and panel up-to-date with relevant and interesting recent news, new policies in these communities, as well as bringing insights into new research, new assistive technology and other adaptive tools.

Samantha has dyslexia, dyspraxia and ADD herself, she was diagnosed when she was 16, not long after this she got involved with in her local dyslexia charity “dyslexia association of Bromley, Bexley, Greenwich and Lewisham” with which she was, until recently, a trustee of for over 10 years. Samantha also has an MA in disability studies and has worked in the disability third sector for over 11 years, as well as sitting on advisory group for people with Aphasia who looked at if technology could provide them access to a community, and the British Dyslexia Association New Technology committee. Samantha current role is working for the RSA as Head of Fellowship Services.

When Samantha is not working, she normally is listening to Rod Stewart, (the love of her life) or watching F1 while knitting or sewing. In addition to these hobbies Samantha loves holidaying with her partner, particularly to South East Asia.

Juliette Burton

Location: London

Juliette leads the mental health community at Open Inclusion. She is also an ambassador for Rethink Mental Illness and runs training and consultancy on mental illness and disability. She is however best known as a comedian and actress, using her talent for writing and performing comedy to bring this stigmatised area of disability to people's awareness and help us think about it differently, while being entertained. She has performed sold out one-woman shows at the Edinburgh Fringe Festival for over 5 years and has won many awards for her performances. Juliette has also written on mental illness, health and disability for The Independent, Huffington Post, BBC News, Cosmopolitan and Metro Online.

Edward J Richards

Location: London

Edward is a Community Lead helping us consider research design and outcomes through the perspectives of people with hearing loss and BSL users. He also keeps us up to date with new or changing issues, challenges, interests and practices across this community.

As a native Deaf British Sign Language (BSL) user Edward can understand potential barriers from a deaf perspective and suggest solutions. Edward is a strong advocate for equality and sits on various forums, committees and access advisory panels within the Health, Council, Museums and Galleries sectors. He has also sat on a major NHS procurement panel with his expertise as a deaf service user. When not working with Open, Edward is a Director of Cutting Edge Design. Originally he worked as an IT software programmer before moving to design. He has a passion for inclusion, and loves looking at issues and thinking about how to resolve them through design and technology.

He enjoys sports and ten years ago, returned to playing his favourite sport, hockey and became a qualified Level 1 Umpire earlier in 2016. He is the Captain of Wapping Hockey Club MX (known as the X-Men) team. He regularly put himself forward to challenge his own abilities which has allowed him to do things he never thought he would, including being part of the London Paralympics Opening Ceremony aerial team in 2012. He regularly gives talks using BSL in museums and galleries across London.

Evian Davies

Location: London

• Working with Audiology specialists to conceptualise the future of hearing aids and break down disability stigma
• Mapping out the future doctor-patient experience in hospitals to make it a better experience for both parties
• Designing a product system to improve health and, consequently, independence of the elderly population

Ricardo Garcia

Location: Madrid and London

Ricardo brings over 15 years of international experience in disability inclusion and universal accessibility. Before joining Open he worked for leading organizations like ONCE (the Spanish Blind Peoples' Organization) and the Centre for Inclusive Design and Innovation (CIDI) at the Georgia Institute of Technology, in a range of roles from consulting, project design and management to business development, partnership building and training. He has worked on projects in Latin America, the Middle East, Europe, and the USA. Through these, he has helped companies, universities, non-profits and governments, design and develop accessibility and inclusion programmes.

Ricardo is an IAAP Certified Professional in Accessibility Core Competencies (CPACC) and holds a Master of Arts in Economics. He's a regular presenter at international conferences and events on topics around digital accessibility, inclusive education and employment of people with disabilities.

When not working, Ricardo likes hitting the trails for a run or mountain bike ride and playing tennis with his son. Otherwise, he may be watching YouTube content ranging from entrepreneurship and personal development to retro ski and ADCD live concerts.

Martin McConaghy

Martin has been making the built environment more inclusive since 2001. He originally trained as a building surveyor before undertaking an MSc in Accessibility and Inclusive Design. Martin has core expertise in the details of the British Standards, Building Regulations and the Equality Act 2010. Driving forward the inclusive environment agenda with estates managers, architects and other property professionals is where he is happiest.

He has provided expert advisory services for disputes under the Equality Act and contractual disputes regarding accessibility. He has developed particular experience with heritage environments having advised on World Heritage Sites, Scheduled Ancient Monuments and dozens of listed buildings. He’s currently working on projects for clients including St Paul’s Cathedral, English Heritage, Lincoln Cathedral and a variety of other Heritage Lottery funded projects. As well as being a member of the National Register of Access Consultants (NRAC) he is an active member of several organisations including the British Standards committee responsible for BS8300, the RICS working group on inclusive environments and the Access Association.

Outside of his professional work, he loves nothing more than a night under canvas, preferably at a music festival. That is if he can persuade his wife and children that it really is warm enough!

Yacoob Woozeer

Location: Nottingham

Yacoob is passionate about all things inclusive and accessible, always looking for new and improved ways of simply making systems and processes available for as many people as possible. Having worked closely with a wide range of users he’s slightly obsessed with the variety and quality of user journeys and experience! Backed with some theory from having completed a Master’s Degree in Digital Inclusion and many years practicing making it real, he is now usefully dangerous in his mission to eliminate bad or broken journeys from the world around him.

With experience in Government, Policy and Strategy, corporate client-facing roles and several years prior IT experience, Yacoob always looks to balance business and customer needs to ensure a practical way forward.

A self-confessed geeky dad (and Sci-Fi addict), he’s always looking for new ideas, innovations or methods to identify how we can reduce the digital divide, help those that most need it and ensure all can appreciate the fun and function of a connected world.

Graham Armfield

Location: London

Graham has a web developer background, and has been involved with web accessibility for the last 15 years. He has built, or contributed to accessible websites for many large organisations and charities – including HSBC, RBS, NatWest, Tesco Compare, Citizens Online and ALLIANCE Scotland. He has also performed web accessibility reviews for many organisations – reporting on their websites' compliance to WCAG 2.0 standards.

When developing accessible websites, Graham uses WordPress. He is a member of the Make WordPress Accessible Team – a group of volunteers who use their knowledge and influence to improve the accessibility of the world's most popular CMS.

Graham likes to spread the word on accessibility and has trained designers and developers on accessibility techniques across the globe – both in formal training courses, and in more informal workshops, and through numerous presentations and webinars.

At rest, Graham can often be found performing his own songs at open-mic nights in his local area, or recording his next album.