We’re a global inclusive research agency, that positively addresses
disability inclusion through broader and deeper authentic insights,
participatory design and inclusive innovation.

What we do

  • Inclusive customer insight
  • Inclusive customer experience solutions
  • Inclusion-led innovation
  • Market research
  • User testing with hard to reach demographics
  • Strategy, brand, and policy
  • Workplace inclusion
  • Leadership and training

If you would like to know more about our services, we have a 3 minute video outlining what we do, how we do it and how this creates great value through inclusive research and design for clients that partner with us.

Open your brand to a wider audience

By drawing on insights from real users, we help you find the barriers in your customer experience for people with different needs. We then help you adapt your products, services or environments to better include these audiences.

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The inclusion market is big

Accessibility ensures people with disabilities can use your products and services. Inclusive design includes accessibility and then extends it. It helps:

  • People with disabilities
  • Older people who may not perceive themselves as disabled despite having age-related impairments such as reduced hearing or mobility
  • People with injuries or illness that create temporary access needs
  • People who are situationally impaired, operating a device or using a service in an environment that makes it difficult to do it as they generally would. Examples of situational access needs include: operating a mobile device with a cracked touch-screen, in bright sunlight or in a noisy environment; using a ticket machine in a cold place with gloves on; or accessing an information service that is in a different language.

Inclusion is for everyone. We all either have current access needs, or are temporarily able-bodied and will have needs in the future.


Did you know?

  • 1 in 5In the UK, 13 million people have a disability. 1 in 5 of the population.
  • 33%Only 1 in 3 disabilities are visible. Your customers’ access needs may not be apparent.
  • 50%Half of the UK’s population is over 50. Older age means a greater incidence of disability.
  • £265 billionThe “purple pound” in the UK is more than £265 billion. It’s 15% of the total spending power of all households in the UK. Globally this number is estimated to be over USD8.1 trillion!
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Our power is people

Every user is unique. As inclusion professionals, we know we cannot anticipate every user need. That’s why we provide authentic user insight from a diverse research panel.

Our panel community is at the heart of what we do. It includes hundreds of people across the UK with disabilities and people getting older.

Our Panel Community Leads represent the main impairment communities within our panel and help keep us informed about issues and opportunities relevant to each.

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Who may be missing out on your brand?

Our team at Open can help you win and keep more customers by identifying, understanding and removing barriers that may be currently excluding 20-30% of your potential customers.

  • Are you confident that your customer experience is fully accessible and considers varying skill levels, confidence, and technology preferences?
  • Are you sure you are not excluding millions of potential customers?
  • Have you evaluated customer journeys including a diverse range of access needs and preferences?
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Amazing brands we've helped so far

Amazon logoBarclaysCanonEngland Golf LogoThe Guardian logoJaguar land rover logoHeathrow logoInnovate UK logo Mada logoNew look logoPearson EducationRSA Logo