A collection of our thoughts, insights and blog posts
Today there is a significant gap between how people feel and how people feel they are represented by brands and seen by others as they age. This article examines the personal perception vs representation gap for older people, covering language usage, self identity and representation in marketing, communications and advertising.
We are getting older as a society, yet industry sectors are not maturing at the same speed in how we understand and respond to this seismic shift in demographics, attitudes, experiences, needs and preferences. Research included
As Waymo announced last week that it will enter the London transport system from 2026, we consider what this means for disabled and older individuals and how to ensure that the potential benefits we see from this are realised in practice.
As the European Accessibility Act comes into force 28 June 2025, we consider what this means for research agencies.
Discover the findings of UK and global research on the impact of AI on disabled people. Explore consumer perceptions, expert insights on bias and opportunities, and key recommendations for inclusive AI development.
Rethinking the flow: menstrual and continence care for every body. How disability impacts personal hygiene and opportunities to improve menstruation and incontinence products, representation and information.
