
Inclusive Innovation
Client:
Rexona/Unilever and AMV BBDO
Industry:
Personal Care
Channel:
Digital / Metaverse
Goal:
To build brand awareness around “the power of movement for all” for Rexona. To understand how event experiences in the Metaverse worked for diverse attendees in respect of both accessibility, engagement and feeling of inclusion and belonging. To showcase better design and trigger positive brand awareness alongside broader awareness that events in the Metaverse need to be inclusive.

Inclusive Innovation
Client:
Rexona/Unilever and AMV BBDO
Industry:
Personal Care
Channel:
Digital / Metaverse
Goal:
To build brand awareness around “the power of movement for all” for Rexona. To understand how event experiences in the Metaverse worked for diverse attendees in respect of both accessibility, engagement and feeling of inclusion and belonging. To showcase better design and trigger positive brand awareness alongside broader awareness that events in the Metaverse need to be inclusive.