Case studies

Some of the many projects we have been delighted to deliver for our clients.

Nationwide: Improving physical and sensory in-branch experiences

Inclusive research

Client:

Nationwide Building Society

Industry:

Financial Services

Channel:

Built Environment and In-Store Digital

Goal:

This project, conducted in 2025, focused on a range of different physical branch environments to understand both successful elements and any digital and physical barriers for people with a wide range of disabilities.

Nationwide: Improving physical and sensory in-branch experiences

Inclusive research

Client:

Nationwide Building Society

Industry:

Financial Services

Channel:

Built Environment and In-Store Digital

Goal:

Inclusive research into an AI-infused voice activated tool for job seekers with disabilities

Inclusive Innovation

Client:

Zammo

Industry:

Workplace

Channel:

Digital, Voice UI

Goal:

The aims of our research were to better understand the habits, pain, points, and opportunities present for jobseekers with disabilities, and to understand whether Voice-First conversational UI had the potential to address inequalities in the job search/application process.

Inclusive research into an AI-infused voice activated tool for job seekers with disabilities

Inclusive Innovation

Client:

Zammo

Industry:

Workplace

Channel:

Digital, Voice UI

Goal:

Informing a fun, authentic beverage television advert

Inclusive design

Client:

Guinness

Industry:

Food and Beverages

Channel:

Communications

Goal:

To ensure that the narrative with a disabled lead character was in line with the experiences of blind football lovers in East Africa. To help “bring it to life” informing an authentic, rich vibrancy of the experience of watching football with your brother and friends.

Informing a fun, authentic beverage television advert

Inclusive design

Client:

Guinness

Industry:

Food and Beverages

Channel:

Communications

Goal:

Industry aligned consumer perspectives

Inclusive research

Client:

Business Disability Forum

Industry:

Retail, Banking and Finance, Technology, Entertainment

Channel:

Digital, Customer Service, Built Environment, Communications

Goal:

To understand the information and communication needs of disabled consumers at the decision making stage of product and service engagement.

Industry aligned consumer perspectives

Inclusive research

Client:

Business Disability Forum

Industry:

Retail, Banking and Finance, Technology, Entertainment

Channel:

Digital, Customer Service, Built Environment, Communications

Goal:

To understand the information and communication needs of disabled consumers at the decision making stage of product and service engagement.

Improving retail shopper experiences

Inclusive design

Client:

John Lewis Partnership

Industry:

Retail

Channel:

Built environment, customer service, digital

Goal:

To understand how and why customer experience varies, particularly as a result of differences in how customers move, sense, think or feel due to disabilities, older age or other long-term differences.

Improving retail shopper experiences

Inclusive design

Client:

John Lewis Partnership

Industry:

Retail

Channel:

Built environment, customer service, digital

Goal:

Metathon, the first marathon in the Metaverse for Unilever and AMV BBDO

Inclusive Innovation

Client:

Rexona/Unilever and AMV BBDO

Industry:

Personal Care

Channel:

Digital / Metaverse

Goal:

To build brand awareness around “the power of movement for all” for Rexona. To understand how event experiences in the Metaverse worked for diverse attendees in respect of both accessibility, engagement and feeling of inclusion and belonging. To showcase better design and trigger positive brand awareness alongside broader awareness that events in the Metaverse need to be inclusive.

Metathon, the first marathon in the Metaverse for Unilever and AMV BBDO

Inclusive Innovation

Client:

Rexona/Unilever and AMV BBDO

Industry:

Personal Care

Channel:

Digital / Metaverse

Goal:

Gathering perspectives from the global community

Inclusive design

Client:

Valuable 500

Industry:

Third Sector

Channel:

Digital, Communications

Goal:

The Valuable 500 with developing new branding and considering strategic proposition options for the future. They wished to ensure that the perspectives of a broad range of people across the disputed community inform these important strategic decisions.

Gathering perspectives from the global community

Inclusive design

Client:

Valuable 500

Industry:

Third Sector

Channel:

Digital, Communications

Goal:

OMD Worldwide Media, understanding intersectional experiences

Inclusive research

Client:

OMD

Industry:

Multiple consumer industries

Channel:

Communications

Goal:

To better understand the diversity of experiences within Disability in the UK. For OMD to support their clients, better communicate with and connect to this community, they wished to more broadly understand them.

OMD Worldwide Media, understanding intersectional experiences

Inclusive research

Client:

OMD

Industry:

Multiple consumer industries

Channel:

Communications

Goal:

Audience of the Future innovation

Customer service

Client:

Innovate UK / Channel 4

Industry:

Entertainment

Channel:

Digital / Immersive

Goal:

Understanding the opportunities to extend the appeal and inclusive capacity of immersive mediums for TV audiences to all users.

Audience of the Future innovation

Customer service

Client:

Innovate UK / Channel 4

Industry:

Entertainment

Channel:

Digital / Immersive

Goal:

Understanding the opportunities to extend the appeal and inclusive capacity of immersive mediums for TV audiences to all users.

NHS Test and Trace App disability inclusive insight and design support

Inclusive design

Client:

Department of Health and Social Care / Zuhlke Engineering

Industry:

Health

Channel:

Digital app

Goal:

To ensure that the app is understandable and usable by all including those
with additional needs, specific considerations related to COVID or adaptive
approaches to access and engage with content.

NHS Test and Trace App disability inclusive insight and design support

Inclusive design

Client:

Department of Health and Social Care / Zuhlke Engineering

Industry:

Health

Channel:

Digital app

Goal:

To ensure that the app is understandable and usable by all including those
with additional needs, specific considerations related to COVID or adaptive
approaches to access and engage with content.