Case studies

Some of the many projects we have been delighted to deliver for our clients.

Inclusive research into an AI-infused voice activated tool for job seekers with disabilities

Inclusive Innovation

Client:

Zammo

Industry:

Workplace

Channel:

Digital, Voice UI

Goal:

The aims of our research were to better understand the habits, pain, points, and opportunities present for jobseekers with disabilities, and to understand whether Voice-First conversational UI had the potential to address inequalities in the job search/application process.

Inclusive research into an AI-infused voice activated tool for job seekers with disabilities

Inclusive Innovation

Client:

Zammo

Industry:

Workplace

Channel:

Digital, Voice UI

Goal:

Informing a fun, authentic beverage television advert

Inclusive design

Client:

Guinness

Industry:

Food and Beverages

Channel:

Communications

Goal:

To ensure that the narrative with a disabled lead character was in line with the experiences of blind football lovers in East Africa. To help “bring it to life” informing an authentic, rich vibrancy of the experience of watching football with your brother and friends.

Informing a fun, authentic beverage television advert

Inclusive design

Client:

Guinness

Industry:

Food and Beverages

Channel:

Communications

Goal:

Industry aligned consumer perspectives

Inclusive research

Client:

Business Disability Forum

Industry:

Retail, Banking and Finance, Technology, Entertainment

Channel:

Digital, Customer Service, Built Environment, Communications

Goal:

To understand the information and communication needs of disabled consumers at the decision making stage of product and service engagement.

Industry aligned consumer perspectives

Inclusive research

Client:

Business Disability Forum

Industry:

Retail, Banking and Finance, Technology, Entertainment

Channel:

Digital, Customer Service, Built Environment, Communications

Goal:

To understand the information and communication needs of disabled consumers at the decision making stage of product and service engagement.

Paper kitchen roll/towel uses, usability, packaging and branding

Inclusive design

Client:

Essity/AMV BBDO

Industry:

Consumer goods

Channel:

Physical product

Goal:

To understand usability challenges for disabled consumers for this product category. To design better packaging that was easier to use. To develop more impactful, relevant and resonate branding (on the product and in advertising).

Paper kitchen roll/towel uses, usability, packaging and branding

Inclusive design

Client:

Essity/AMV BBDO

Industry:

Consumer goods

Channel:

Physical product

Goal:

Improving retail shopper experiences

Inclusive design

Client:

John Lewis Partnership

Industry:

Retail

Channel:

Built environment, customer service, digital

Goal:

To understand how and why customer experience varies, particularly as a result of differences in how customers move, sense, think or feel due to disabilities, older age or other long-term differences.

Improving retail shopper experiences

Inclusive design

Client:

John Lewis Partnership

Industry:

Retail

Channel:

Built environment, customer service, digital

Goal: