Top down and bottom up – gaining powerful inclusive insights

Tom and Christine presenting at London A11y Meetup

At the London Accessibility Meetup for Global Accessibility Awareness Day (GAAD) 2018 Open Inclusion delivered a presentation on how to gain quality insights to help support the greatest value and improvement in customer inclusion. What questions to ask, of who, and how?

Extreme innovation. Extremely good design

Old 1950s typewriter

Understanding the needs of customers with disabilities provides strong use cases for innovation leveraging current and emerging technology. Inclusion-led innovation is the process by which businesses can gather insight and design significant product or service improvements.