New research on what disabled consumers choose to buy and why
The Business Disability Forum has just published new disability-inclusive consumer insights in freely available reports that include seven industry sectors in the UK. This was based on research conducted by Open Inclusion.
New, different and important. Post COVID-19 Inclusive Insights.
The current health crisis from COVID-19, the related lockdown and broader financial implications have rapidly transformed our society and how our customers and staff can and do engage with us. For the past 6 weeks, Open Inclusion has run a pan-disability, inter-generational diary study. We are now sharing insights from this to help businesses refresh their understanding of where and how difficulties or barriers are limiting people with disabilities and what they are most appreciating through this extraordinary period. We hope that this will help us all adapt to these changes faster and more smoothly, ensuring people are not excluded from important services.
We are Open and here to help
Open Inclusion offers remote inclusive research and insight, design and innovation support. Inclusion is changing under the influence of the global novel coronavirus pandemic, both in where it is impacting people and the consequences of it. We are here, working and very willing to help organisations navigate these changes.
Open podcast – Episode 3. Purple Tuesday, the retailers perspective
Martyn Sibley talks with 3 business leaders – Zoe Young from Marks & Spencer, Rosie Martin from the Nelly McCabe boutique and Ian Gilmartin from Barclays Bank to discuss what Purple Tuesday represents for their businesses and how they hope it leads to a permanent legacy of inclusion in the retail sector.
Open podcast, Episode 2 – Inclusive retail customer experience
In this episode, Open Inclusion’s Community Lead Martyn Sibley talks with 3 disabled consumers about their experiences in the retail environment. Julie Fernandez, Dave Padgen and Shani Dhanda each share their retail experiences as consumers with access needs. They describe what good customer experience is for them, as well as what can cause difficulty or […]