To understand the information and communication needs of disabled consumers at the decision making stage of product and service engagement.
Type of project:
Business Disability Forum
Retail, Banking and Finance, Technology, Entertainment
Digital, Customer Service, Built Environment, Communications
Industry, interviews, a deep survey, including 250, respondents in the UK, covering a very broad range of needs, regions, and socio-economic backgrounds, a poll of +1,000 adults (non-disabled and Disabled for comparison), and focus groups
The work was delivered in sector specific reports and overall findings in time for the annual conference. It was launched publicly at the annual conference and is available to members and the public. We also presented the findings along with our client sponsor at the conference. This works from the base of a range of member initiatives since.