The Valuable 500 with developing new branding and considering strategic proposition options for the future. They wished to ensure that the perspectives of a broad range of people across the disputed community inform these important strategic decisions.
Type of project:
Expert inclusive design, support, a survey including +1,000 respondents in the UK, USA, Australia, Japan and Ireland, and focus groups with brand assets.
The brand design was adapted taking into consideration the community feedback. Propositions were developed in line with community priorities. Open continues to work with Valuable 500 and is an accredited partner part of the Valuable Directory of suppliers who have been vetted for confident used by members.