Audience of the Future innovation

Inclusive design, Inclusive Innovation

Audience of the Future innovation

Goal:

Understanding the opportunities to extend the appeal and inclusive capacity of immersive mediums for TV audiences to all users.

Type of project:

Inclusive design, Inclusive Innovation

Clients:

Channel 4

Industry:

Technology services

Channel:

Customer service

Method:

Pan-disability survey, usability testing, design guideline creation, groups.

Outcome:

Channel 4 learned a lot about immersive audience expectations and experiences supporting their immersive investment strategy. Led to a 3-year project funded by EPSRC with Brunel and Cambridge Universities. Through further user/designer research, this will build a toolkit for immersive designers, making inclusive needs easier to understand and incorporate.

Participant quote:

Client quote: