We are a global inclusive research agency, that positively addresses disability and age-inclusion through broader and deeper authentic insights, participatory design and inclusive innovation.
We’re changing the way research and insight reflects the true breadth of human experiences.
Amplifying the unheard
We engage, listen to, and amplify voices that most research fails to include, and consequently, a lot of design fails to consider.
Access inclusive expertise
We’re a team of highly trained, deeply experienced inclusive researchers and designers. In addition to our professional skills, over half our team identify as disabled and almost all are directly personally connected to disability.
Navigate with confidence
We know that disability inclusion, design and innovation can be complex. We are here to help you inclusively gather authentic insights, confidently navigate change, and valuably develop ongoing practices and solutions to thrive.
Generating inclusive intelligence
We generate inclusive intelligence to help you identify and deliver solutions that are more consistently accessible, usable, delightful, innovative and valuable.
Our community, your advantage
Our global community of people with diverse lived experiences of disability and older age, allows us to close gaps in your insight and understanding that some of your competitors don’t notice and others are not sure how to fill.
Through us you can access:
More than 1,000 people in our direct community in 5 English speaking countries.
Over 350,000 people through our community partners globally in 23 countries in Europe, the Americas, Asia, Africa and Australiasia.
Brands we’ve supported
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Our services
Inclusive research
Understand broadly.
Disability and age-inclusive user insight. Full range of design and market research methodologies suited to your objectives and industry. Better inform your business decisions and prioritisation.
Inclusive design
Make things better.
Co-creation and co-design support. Disability-inclusive expertise from our team and community. Making it easier to identify and prioritise improvements for your digital or physical products, services, built environment or communication.
Inclusive innovation
Make better things.
Disrupt current barriers and frustrating trade offs. We support the development of your innovation strategy, emerging tech adoption, funding assessments, innovation training and events. We provide inclusive innovation mentors and advisors for accelerators and internal programmes.
We have the community access, skills and experience to make inclusive research, design and innovation straightforward for you. We align what we do to how you work, so you can slot disability and age-inclusion into your design and product management cycles.
Grounded in our values
We are open, collaborative, curious, practical, creative and considerate in what we do, how we do it and the impact we wish to create.
Delivered with Open attitude
We specifically seek out and attract team members, community and collaborative partners who have an attitude that we call “creative renegades.”
A creative renegade is someone who is dissatisfied with how things are today and works creatively, consistently and positively against the status quo to make things better.
Progress over perfection
We deliver progress rather than perfection (not an achievable goal). This keeps us moving steadily forward across the spectrum of inclusion challenges.
If you need to contact us or support getting involved with any of our community or research projects here are some ways you can do that:
Speak to us by phone, video call or WhatsApp (voice or video).
We’re available by SMS, WhatsApp (text) or email.
For in person or video-based research we provide sign language interpretation as required by participants.
We provide live captioning for in person and online research.
If you are not comfortable with technology, you can still be involved in research. For example, you can share your opinions for an online survey with a researcher over the phone.
We can also support you in many other ways. Please ask us if you need help or assistance.
We have a range of sign language videos in BSL if that is your preferred language. We are currently developing some videos in ASL. On the website where you see the above icon you can find a BSL video.