Our Book

Including Your Missing 20% by Embedding Web and Mobile Accessibility

The Book

"With 20% of your potential audience caring about how you handle the accessibility of your products, accessibility isn’t about avoiding losing, it’s about winning."

Most organizations are oblivious to, or terrified about, web accessibility.

They may be aware that 20% of their customers – people with disabilities – could be clicking away from their websites or mobile apps every day, not having bought anything or found the information they wished to find. They may have heard from one of this 20%, complaining about problems they can’t reproduce, and asking for what seem like impossible fixes.

Their web teams may have read the industry standard WCAG 2.0 guidelines, but found them impenetrable. Worse, their designers may claim the guidelines are a creative straightjacket that tells them everything they can’t do, but very little about why.

They know they could be sued if they don’t do the right thing, but they don’t know how far they need to go to prevent that. And they don’t know if there’s anything in it for them other than risk mitigation.

There is another way.

In 'Including your missing 20% by embedding web and mobile accessibility' award-winning international accessibility thought-leader Professor Jonathan Hassell will take you on a journey to transform your organization to consistently achieve the creation of websites and mobile apps that are usable for all your customers, at the most efficient cost.

He’ll show you how, through following a clear, strategic business-aligned framework – the BS 8878 British Standard on Web Accessibility – you can work out what your organization has to win from accessibility, how to embed the policies and processes necessary to consistently achieve that aim throughout your organization, and how to measure the return on your investment.

The Author

Jonathan Hassell

Prof Jonathan Hassell is a thought leader in inclusion, with 13 years' experience of embedding accessibility within digital production teams, and sharing best practice at international conferences.

He is the lead author of BS 8878 - the British Web Accessibility British Standards - and chairs its drafting committee IST/45. He is the Former Head of Usability & Accessibility of BBC Future Media where he combined usability and accessibility disciplines to support user-centred-design across web, mobile and IPTV. He has won awards for managing innovative accessibility projects including: BBC iPlayer, the personalisation tool MyDisplay (the inspiration for the new tool restylethis), and the information site My Web, My Way. Through 'Open Inclusion' he provides training and consultancy in BS 8878 to organisations worldwide, and leads innovation projects to make inclusion easier and cheaper to implement.

Jonathan Hassell
Picture of the book

Including Your Missing 20% by Embedding Web and Mobile Accessibility

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As featured in The Guardian newspaper

Get a free chapter and access to free videos here:

Video case-studies from 17 leading
accessibility experts worldwide:

Axel Leblois
Axel Leblois
(G3ict, USA)
On how accessibility laws are created.
Lainey Feingold
Lainey Feingold
(Law Office of Lainey Feingold, USA)
On how accessibility laws are litigated.
Sarah Lewthwaite
Sarah Lewthwaite
(Researcher in Disability, UK) & Makoto Ueki (InfoAxia, Japan)
On effective accessibility training.
Judith Fellowes
Judith Fellowes
(UX researcher, UK)
On understanding disabled and older people’s use of the web.
Shawn Henry
Shawn Henry
(uiAccess, USA)
On accessibility personalization.
Cam Nicholl
Cam Nicholl
(DAC, UK)
On cost-effective accessibility testing.
Gavin Evans
Gavin Evans
(DAC, UK)
On cost-effective accessibility testing.
Steve Green
Steve Green
(Test Partners, UK)
On cost-effective accessibility testing.
Jennison Asuncion
Jennison Asuncion
(LinkedIn, USA)
On how accessibility can be embedded in banks and software companies.
Jeff Kline
Jeff Kline
(State of Texas, USA)
On embedding accessibility in government.
Andrew Arch
Andrew Arch
(Australian Government)
On embedding accessibility in government.
David Banes
David Banes
(MADA, Qatar)
On embedding accessibility in government.
Brian Kelly
Brian Kelly
(Cetis, UK)
On embedding accessibility in education.
Debra Ruh
Debra Ruh
(RuhGlobal, USA)
On getting a return on your accessibility investment.
Graham Armfield
Graham Armfield
(WordPress Accessibility SME, UK)
On WordPress accessibility.
Shannon Kelly
Shannon Kelly
(PDF Accessibility SME, USA)
On PDF accessibility.
Prof. Martin Wright
Prof. Martin Wright
(Gamelab, UK)
On game accessibility.
©2018 Open Inclusion